Evaluating, benchmarking and optimising ‘Digital In-Call Excellence’
  • Posted on: 08/07/2020
  • Category: Star News

Evaluating, benchmarking and optimising ‘Digital In-Call Excellence’

In Healthcare sales we all started our journey towards remote selling at different times, but the events of the last weeks have brought us all to the same place with the same questions:

  • What does good remote selling look like?
  • What do HCPs say about the best remote interactions?
  • How do my team compare versus the industry?
  • What do I need to do to improve the capability of my customer facing teams in the ‘new normal?’

Today, after three very busy months of development, Star, in collaboration with our sister company, OUTiCO,* launch our innovative ‘Digital In-Call Excellence’ (DICE) events – providing answers to all of the above, and more, harnessing technology and insights not seen in our industry before.


We listened hard to what was keeping our customers awake at night and have responded with a solution that meets our clients’ need to evaluate, benchmark and subsequently optimise their remote selling capability.


What does it look like?

Remember the ICQ events of years gone by?  In essence, DICE offers the same scenario for your teams to conduct multiple validated sales interactions with HCPs. What’s different? It’s all done online.

This approach provides an invaluable opportunity for representatives to practice in a safe environment as they grapple with the new and developing skills our new world demands. Calls are recorded to allow real-time and post event review and coaching.  As a company you receive unique HCP feedback on your remote process, plus individual/team, internal and external benchmark reports. 

The Star offering is different for two reasons:

1.     Significant tech investment means we collate ‘AI’ insight from every engagement

With our events you will gain unprecedented insight into call signals, voice sentiment, best practice key words and buying intent – insight like never before.

2.     Benchmarked data and our 10-year heritage inform a clear action plan to drive remote capability

With our own remote selling journey starting over a decade ago we have the insight and expertise to consult, support and deliver bespoke training interventions for your teams.

So, with the race on to upskill your teams and capture HCP’s attention digitally, we look forward to working with the early adopters who intend to get ahead, and stay ahead in remote selling.

>> Contact us today:

Nikki Toomey

Telephone: 01 468 8282

Mobile:  087 2349260

Email: nikki.toomey@starmedical.ie


*Star and OUTiCO are wholly owned subsidiaries of Uniphar Group plc.